Mariya Nurislamova 1st manufactured her mark as a serial entrepreneur inside the splendor-tech Room. In 2014, she co‑Started Scentbird, a fragrance‑membership company pitched as the “Netflix for perfumes.” The platform swiftly scaled to above seven-hundred,000 monthly subscribers in the U.S. and Canada, presenting entry to 800+ designer scents.
Under her Management, Scentbird raised over $twenty five million in undertaking capital, participated in Y Combinator, and became financially rewarding by 2019, producing yearly revenue north of $100 million with expansion of forty five–50% 12 months-over-year. Her tips—to "get started tiny and hardly ever surrender"—has resonated with a lot of emerging entrepreneurs.
But beginning about 2018, Mariya released a parallel facet to her persona: spiritual Trainer, intuitive, channel, artist, and writer. Launching the YouTube channel “That is Mariya”, she routinely provides guided meditations, Strength‑channeling periods, and mystical talks focused on chakras, manifestation, quantum acceleration, cosmic beings, and much more. The channel has developed to ~102,000 subscribers and one,two hundred+ movies, with her broader existence across TikTok, Instagram, Spotify, and podcasts achieving approximately three hundred,000 followers .
Crossing Worlds: Entrepreneurship & Metaphysics
Mariya’s dual identity—enterprise CEO by day and spiritual Expert by night—seldom intersected publicly till mid‑2024. That’s when Business of Trend spotlighted her beliefs about humanity residing in a “Matrix‑like” simulation, extraterrestrials, and radical metaphysical interpretations—even describing Adolf Hitler as “one of many bigger… resources of knowledge of 3D Earth earth warfare”.
These views ignited a wave of on line backlash:
YouTubers like Keya’s Earth and Zachary Michael publicly mentioned they might now not work with Scentbird.
Reddit threads in communities like r/BeautyGuruChatter criticized her "pseudo-scientific beliefs" and advised followers to ditch Scentbird.
Social websites users were especially appalled by claims that illnesses like cancer or AIDS could possibly be cured in each week, miscarriage was “a preference,” and Bodily attributes (e.g., crooked teeth, hair shade) held spiritual significance.
But, Mariya continues to be resolute. She maintains her spiritual written content is independent from her CEO responsibilities, stating she utilizes only “Mariya” in spiritual channels to shield Scentbird’s brand name.
The Toughness of Duality
Strengths of Mariya’s Solution
Authentic Differentiation
Her fusion of corporate success and spiritual practice sets her apart—making a deeply personal brand name with pathways into membership, retreats, personal classes, and guided experiences .
Scale and Strategic Self-control
Scentbird’s constant development underscores her power to translate vision into operational actuality, although her spiritual side drives a in the same way expansive articles engine.
Local community Depth
The regularity and intimacy of her written content—guided meditations, Q&As, and Reside classes—foster potent Group bonds among followers searching for spiritual transformation.
Emerging Risks & Fractures
Manufacturer Status Hazard
The spiritual written content has produced unease among influencers, consumers, and investors who are unpleasant associating with these metaphysical narratives .
Content material Legal responsibility
Daring wellness promises and conspiracy-tinged spirituality could invite scrutiny from platforms, skeptical people, or regulatory groups worried about misinformation.
Cross‑Identity Confusion
While Mariya insists on separating her two worlds, critics argue the identities currently overlap—especially through her involvement in Scentbird‑linked content material and sponsorships.
Navigating the Future
Strategic Possibilities
Compartmentalize
Mariya could sustain a clear boundary—retaining her spiritual id under a definite identify and platform whilst keeping Scentbird separate and brand-neutral.
Combine
By weaving spiritual and wellness features into her businesses—like scent + meditation kits—she could lean right into a wellness‑centric manufacturer evolution.
Clarify Messaging
Tonal balance—grounding her spiritual information with steerage disclaimers or scaling back again controversial metaphysical claims—could broaden her appeal and decrease friction.
Validation through Reaction
Even with backlash, Mariya carries on to broaden mariya nurislamova her spiritual ecosystem—from charging $one,111 glastonbury retreats to $125,000 non-public transformational gatherings, on the net channelling sessions at $3,000, and her 2021 book seventy two Keys to Manifestation. Her followers’ optimistic Amazon reviews counsel her wisdom resonates deeply with many seekers .
Ultimate Take
Mariya Nurislamova embodies a scarce modern day archetype: a venture-driven CEO having a superior-stakes spiritual alter ego. Her journey demonstrates broader cultural convergence—in which general public figures can at the same time occupy the worlds of commerce, metaphysics, and cultural commentary.
Scentbird's results attests to her enterprise savvy.
This can be Mariya demonstrates her ability to command notice and Develop deep emotional resonance.
The fact clash in between these worlds—sparked by metaphysical pronouncements—poses the two danger and opportunity.
No matter if she amplifies the convergence or attracts business boundaries, Mariya stands in a pivotal crossroads. Her up coming steps could redefine what it means to become a founder inside the spiritual-tech period—layering ambition with authenticity in a very model-new way.